Privacy Policy

AP Racing Limited Privacy Policy

This is the privacy policy for AP RACING LIMITED (“we”, “our”, “us”). This Policy explains how and why we collect and use personal data, and what we do to ensure it is kept private and secure.

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We are AP Racing Limited, a company registered in England and Wales with company no. 03794633 and registered office at Seven Stars Industrial Estate, Wheler Road, Coventry, West Midlands, CV3 4LB. For the purposes of data protection law, we will be a controller of the personal data we hold about you. This means we make decisions about how and why your information is used, and have a legal duty to make sure that your rights are protected.

If you have any questions about our Privacy Policy, please contact us by writing to us at our registered address given above, Telephoning us on +44 (0) 2476 639595 or contacting us via e-mail at


  • We collect the following types of personal data:

    Data you give us

    • When you fill in forms on (our “Website”), we will receive the personal data they contain. This information may be provided at the time of requesting information about what we do or registering a product. If you contact us, we may keep a record of that correspondence.
    • If you send us personal data in connection with a job application, we may keep it for up to 6 months for all departments except engineering in case we decide to contact you at a later date.  In respect of the engineering department we may keep the personal data for up to 18 months due to the nature of the recruitment process including graduate applicants.

     Technical data

    • When you visit our Website, we may collect technical data about the device you are using, including where available your IP address, operating system and browser type. This is used for system administration and to improve the look and feel of our Website.

     Special Category Data (also known as sensitive personal data)

    • We do not collect any Special Categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

     Data We Collect Through our AP Racing App

    • If you install the AP Racing app (the “App”) for assistance with authentication of genuine AP Racing products, we may collect certain details from you. When you install the App, we will ask you for:
      • your name and the name of your business;
      • details about which of our products you wish to register and authenticate; and
      • business and/or personal address
    • We will also collect technical data from your device automatically, including, but not limited to, the type of mobile device you use, your mobile devices unique ID, its IP address, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use the App.

    If you allow us to do so, we will collect data about where your device is located. This enables us to further authenticate the product registration and provide information regarding local official AP Racing distributors/dealers. We will not share your current location with other users or partners. If you do not wish your location to be tracked, you can opt out of location services when you first launch the App, or if you change your mind at any time, most mobile devices allow you to turn off location services for specific apps from their settings screen. If you have any questions as to how you should do this, please contact your mobile carrier or the manufacturer of your device for instructions.


  • A cookie is a small file of letters and numbers that we store on your browser or device if you agree.
  • We use the following types of cookies:
  • Strictly necessary cookies. These technologies are needed to enable our Website to run and to keep it secure.
  • Analytical/performance cookies. These technologies tell us how customers use our Website, and provide information to help us improve the Website and your browsing experience.
  • Marketing cookies. These technologies help us decide which products, services and offers may be relevant for you. We use this data to customise the marketing content you see on Websites. They also help us understand the performance of our marketing activities. These technologies are set by us or our carefully-selected third parties.
  • We also use cookies in our email communications to personalise the email and track whether the mail has been opened or read and whether the recipient has used any website links contained in the email message. This allows us to monitor and improve our email communications and website.
  • Google Analytics.


  • Our Website enables you to manage your cookies preferences by ticking the relevant boxes in our Cookies Consent Form. You can also refuse to accept some or all cookies by modifying settings within your browser. For guidance on how to do this visit However, if you block strictly necessary cookies, you may be unable to access certain parts of our Website.



  • We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
  • where we need to perform a contract with you;
  • where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (see the "Legitimate Interests" section below); and
  • where we need to comply with a legal or regulatory obligation.

Where we need to use your personal data to perform a contract, we will not be able to perform that contract if you withhold your personal data.

  • We may use personal data held about you in the following ways:
  • to fulfil orders you have placed (either on your own behalf, or on behalf of your organisation);
  • to conduct in-house research and statistical analysis on product registrations for the purposes of new product and service development.
  • to communicate with you about news, new products and other activities happening at AP Racing;
  • to register or authenticate our products through the App;
  • to ensure that content from our Website is presented in the most effective manner for you and for your device;
  • to respond to queries you send us; and
  • to carry out our obligations arising from any contracts entered into between you and us, or between us and our clients e.g. where you are an employee of a client.
  • When contacting you for the above purposes we may do so by phone, post, email or other electronic means, unless you instruct us not to do so.

Your data will be treated in accordance with applicable data protection law. It will not be disclosed to anyone outside of AP Racing, its affiliated or associated companies, and any other parties named or described  below.


  • Legitimate interests
  • We may rely on legitimate interests to process your personal data, provided that your interests do not override our own. Where we rely on legitimate interests, these interests are:
  • to keep our records updated and to study how our Website is used;
  • to administer and protect our business and web presence (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting); and
  • to grow our business and inform our marketing strategy.


Where you are acting as an agent, employee or contractor of one of our business customers, we may send you information about our products and services by e-mail or post. If you wish to opt out of receiving such material, please either contact us using the details given above, or click the “unsubscribe” link in any of our marketing e-mails


We employ a variety of physical and technical measures to keep your personal data safe and to prevent unauthorised access to, use or disclosure of it. Electronic data and databases are stored on secure servers in the EU and we control who has access to them (using both physical and electronic means). Our staff receive data protection training and we have a set of detailed data protection procedures which they are required to follow when handling personal data. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. We cannot absolutely guarantee the security of the internet, external networks, or your own device, accordingly any online communications (e.g. information provided by email or through our Website) are at your own risk.


Where we store your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the United Kingdom and the European Economic Area (“EEA”). It may also be processed by staff operating outside the UK or the EEA who work for us or for one of our suppliers. We will take all steps reasonably necessary to ensure that any personal data transferred outside the UK or the EEA is treated securely and in accordance with applicable data protection laws. If you would like more information about the steps we take to do this, please get in touch using the contact details mentioned above

How long we keep it

  • We collect and store personal data for purposes connected with our business. As such, we will only retain your personal data for as long as necessary for those purposes.
  • We keep information which forms part of our business record for the life of the product, as the lifespan of our products can differ depending on a range of factors, this period will be determined on a product-by-product basis, in order to guard against the risk of a legal claim or a request by the tax authorities to review our business records.

If you would like more information about how long we retain your personal data for, please get in touch using the contact details mentioned above.



We may need to disclose your personal data to third parties. Where we do so, any such disclosure will be on the basis that these third parties are required to keep the data we give them confidential and secure, and will not use it for any other purpose than to carry out the services they are performing for us. We may disclose personal data to:

  • delivery companies in order to fulfil orders you or your employer has placed with us;
  • third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this policy;
  • our professional advisors; and
  • our ultimate holding company (Brembo S.p.A., with registered office in Curno - 24035, Bergamo, Italy)


We are subject to the law like everyone else. We may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order.

We also may need to retain and disclose certain personal data about you to regulatory authorities and to appropriate agencies to conduct anti-money laundering checks and to assist with fraud prevention. We will disclose this information as is required by law.


We want you to remain in control of your personal data. Part of this is making sure you understand your legal rights, which are as follows:

  • where your personal data is processed on the basis of consent, the right to withdraw that consent;
  • the right to confirmation as to whether or not we are holding any of your personal data and, if we are, to obtain a copy of it;
  • from 25 May 2018, the right to have certain data provided to you in a portable electronic format (where technically feasible);
  • the right to have inaccurate personal data rectified;
  • the right to object to your personal data being used for marketing or profiling, or on the basis of our or a third party’s legitimate interests;
  • the right to restrict how your personal data is used; and
  • the right to be forgotten, which allows you to have your personal data erased in certain circumstances (though this is not an absolute right and may not apply if we need to continue using it for a lawful reason).
  • If you would like further information about any of your rights or wish to exercise them, please contact us using the details given above.
  • Please keep in mind that there are exceptions to the rights above and, though we will always try to respond to your satisfaction, there may be situations where we are unable to do so (for example, because the information no longer exists or there is an exception which applies to your request). Please note that, where you exercise your right to withdraw consent, this will not affect the lawfulness of our processing of your personal data prior to that withdrawal.
  • If you are not happy with our response, or you believe that your data protection or privacy rights have been infringed, you should contact the UK Information Commissioner's Office, which oversees data protection compliance in the UK. Details of how to do this can be found at


We may update this Policy at any time. When we do, we will post a notification on the main page of our Website and we will also revise the updated date at the bottom of this page. We encourage users to frequently check this page for any changes to stay informed about how we are helping to protect the personal data we hold. We may also communicate significant changes to this App Privacy Policy to you via appropriate means.

This policy was last updated on 16 September 2021

Contact us today if you need any help finding the right product for you +44 (0) 24 7663 9595