01
Aug 2014Website Update
Website update keeps AP Racing the one-stop solution
Helping us stay ahead of rivals, AP Racing has updated its
popular website ensuring customers have key information on all
the company’s products right at their fingertips.
As the leading manufacturer of performance braking and clutch
systems for road and race use, our site covers the company’s
comprehensive range of motorsport, road car and armoured vehicle
products, and provides key data and technical drawings along with
any associated components.
Updated to reflect the brand’s new identity, the website now
features colour coding making it simpler to identify product
categories and explore the company’s rich heritage.
The site’s development also draws on feedback from customers, to provide a more consistent look and feel, making it simpler to find the right products and supporting data in as few a mouse clicks as possible.
Full range coverage
Covering everything from motorsport through to armoured vehicles, AP Racing is the authority on automotive braking and clutch systems.
Supporting everything from grass roots racing through to the many
major global race series, AP Racing’s motorsport department has
an unsurpassed record of wins and technical achievements. The
website contains AP Racing’s comprehensive product range, from
air jacks through to slave cylinders, and shows the diversity and
depth of the company’s experience.
As well as an original equipment supplier to many road car
manufacturers, AP Racing offers a comprehensive range of upgrades
for a diverse range of vehicles. Product lines include brake
calipers, brake discs, formula brake kits, brake fluid and
formula clutch kits.
The refreshed website also highlights AP Racing’s design and
manufacture of heavy duty brake solutions, suitable for
armoured car and heavy duty vehicles.
Customer features
The website’s distributor and retailer search function lets customers find their closest stockist, and the site includes a dedicated section for account customers, distributors, dealers and staff, providing them with account management, FTP, stock checking and ordering facilities.
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